11 Efficient Strategy to Attract and Convert Long - Term Customers Free Assessments Individual Paid Significant Majority Work at a Company Business ADOPTION FUNNEL DIGITAL MARKETING/SELF - SERVICE Focused on New Business Customers Expanding Usage and Upsell Broad Distribution 1. For the twelve months ended June 30, 2020 2. Partners provide both lead generation and direct billing relationships 88% PARTNERS (2) PARTNERS (2)