Efficient Strategy to Attract and Convert Long-Term Customers ADOPTION FUNNEL Free Assessments PARTNERS(2) DIGITAL MARKETING/SELF-SERVICE Individual Paid Significant Majority Work at a Company Business Focused on New Business Customers Expanding Usage and Upsell Broad Distribution PARTNERS(2) 88% 1. For the twelve months ended June 30, 2020 2. Partners provide both lead generation and direct billing relationships 11